Hulu Streams Dave Matthews, John Legend, others tear up ACL

Everyone’s knees are fine.  This weekend, Hulu provides a free, live stream to Austin City Limits music festival at Austin’s Zilker Park.

The live stream begins at 2 p.m. EDT (11 a.m. PDT) Friday, Saturday and Sunday. And if you want to catch some of your favorite acts again, tune back in on Monday, October 5 at 9 p.m. EDT as Hulu streams a highlight show with the festival’s biggest headliners. (We’ll post a list of the performances each day of the live stream.)

Streaming Live from Austin: Hulu Rocks « Hulu Blog

The festival bills itself as

one of the greatest and most affordable music experiences in the world.

Austin City Limits Music Festival

ACL provides a webcast feed on its home page, but Hulu will certainly give it more exposure.

In the past, Hulu live streams have included:

  • 2008 John McCain and Barack Obama presidential debates
  • New Year’s Eve outdoor ball-dropping party in New York City’s Times Square
  • Dave Matthews Band’s live performance from the Beacon Theatre on Hulu in June

ACL is using Web 2.0 tools to increase its reach.  In addition to streaming video and audio, they have a flickr page for fans to upload their photos and share with the ACL community.  And you may join the community with Facebook connect.

Speaking of Facebook,  this live stream will differ from previous ones in that Hulu is reaching out to you and your social network in the hopes that more viewers will be drawn to the stream.

Hulu’s coverage of the event can be accessed through its homepage.  As for the Facebook aspect, a post on the Hulu Blog acknowledged that this tie-up is a first, and encouraged readers, “RSVP to the event on Facebook and invite your friends by sharing this link:”

Hulu To Cover Music Festival, Include Facebook | WebProNews

To watch the live feed, click here.

This may very well a test case for Hulu’s future.  If Facebook does help the ACL festival stream go viral, could Hulu have found a channel for its paid service?  You may also want to keep an eye on those ACL ticket prices.  Or get a home theater PC and get used to watching it on your HDTV.  Happy viewing.


Tags: , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: