In what may become the biggest determining factor to Blu-ray Disc (BD) adoption:
The price differential between Blu-ray and DVD continues to shrink, according to the latest studies.
Price erosion or otherwise, the summer’s big box office winner X-Men Origins: Wolverine is leading Fox Home Entertainment’s charge to the shopping season
More than 20% of its copies were sold in the high-definition format, said Fox. That outdoes the industry average, which Rentrak’s Retail Essentials pegs at 12.5%.
When the video game sales are factored in, Wolverine will turn out to be a very big winner.
More encouraging, is creative bundling to further spur sales of the BD
Also revealed at the demo, Walmart will be exclusively selling a Blu-ray/standard-def DVD combo of Wolverine. A straight Blu-ray version, including digital copy, will be available at all retailers. At Walmart, the Blu-ray/DVD also will contain digital copy.
BD Players are often added to the main theater room, Poor Man’s or full sized, relegating the standard DVD to a secondary room. While Digital Copy is nice, for those that wish to take their movies with them on the go, a DVD is a nice option. Not too many folks with BD Players or video capable portable music players (PMP) in their car, though.