Posts Tagged ‘Veoh’

Talking about a Leno-lution

September 16, 2009

The big TV news this week is the new Jay Leno Show in Prime Time.  With the piracy police out in full force, YouTube and Veoh are on their best behavior.  Perhaps, there is a clue to how Universal came up with the name Vevo for their upcoming video service.

With respect to the Leno business, Jack Perry put it best in his blog:

Starting tonight we may just tune to NBC and leave it running in the background.

If we do that then the local NBC affiliate wins. Why? Simple. While we may switch immediately at 10:00 to KGAN (our CBS affiliate), we may also get immersed in the lead story as it is delivered by the NBC local talking heads. After that they bring on the weather. We might just stay on the channel since it this point, why flip the remote? Over time we may actually migrate to NBC for our news. Advertisers will then follow.

blog_9.14.09; A new era in TV… Will it work? « JackPerry.com

Leno Could Shake Up What We Watch in “Prime Time” – USA Today

If this works, then expect copy cats (Don’t sign that deal yet Craig Ferguson).  The networks go to their affiliates with a formula and local business will pump in the ad dollars.  Extending their reach through a the quadruple-play of HDTV, DTV, Mobile DTV, and online could accelerate it even more.  In another “ratings” win this week, NBC’s SNF Extra improved on last year’s numbers.  The enhanced camera angles may not translate to Leno, but there are other Web 2.0 features that may:

  • watch parties
  • live blogging?

If it doesn’t NBC at least saved some money and will regroup, as Jay says in the interview above.  It makes for what could be a fun ride, so grab your Doritos and hold on!

Technorati Tags: , , , , , , , , , , , ,


HSV Innovations

Tell your story with video

Digital Card Central

Your Guide to Topps Digital Card Collecting At Its Finest! Includes Topps Bunt, Topps Huddle and Topps Kick!

Full House

Steve, Jenn, Johanna, Aaron and Sarah's blog

Sleibman's Weblog

Just another WordPress.com weblog

Natalie MacLean's WordPress Blog

Just another WordPress.com weblog

Off the Wall Furniture

Custom Wood Furniture Creations by Tom

Tricolor Tica

Analyzing la Tricolor ... Analizando la Selección de Costa Rica... Pura Vida

Joe's Blog

Just another WordPress.com weblog

Rolf Mahler Travel Photography

Just another WordPress.com weblog

JULERY

All about Jules: life, work & passion

WordPress.com

WordPress.com is the best place for your personal blog or business site.