ESPN(s dis) is the leader of TV sports in the U.S., and plays a direct role in the ongoing rising pay TV packages. That’s why it’s interesting to hear the perspective of its senior executives on the future of cord-cutting and sports viewing.
In a lengthy feature on Monday, the Wall Street Journal explores how ESPN is in a delicate balancing act: trying to accommodate growing demand from sports fans who want to see games online, while also assuring the cable and satellite companies, which are its bread-and-butter, that it won’t let new forms of online viewing eat into their market share.
According to ESPN President, John Skipper, the TV companies, which pay ESPN around $5.50 a month for the channel are its first priority:
As for what ESPN’s endgame is, Mr. Skipper said the company plans a lot of online experimentation, but its priority is to protect pay-TV profits:…
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