Money Aint a Thang: AmericanExpress Launches Twitter Sync with JayZ Show

American Express introduces new additions to its social media program, Sync, at South by Southwest (@SXSW) with a little help from a big pimper.  Last year, American Express launched Sync with foursquare and now adds twitter to its platform, as well as an open API

American Express today introduced a new experience for US Cardmembers using Twitter, that turns customized Twitter #hashtags into savings. Now, American Express® Cardmembers can sync their eligible Card with Twitter at, and when they tweet using special offer hashtags, couponless savings are loaded directly to their synced Cards – no coupons, no print-outs. Then, when Cardmembers use their synced Card for qualifying purchases online or in-store at participating merchants, the savings are automatically delivered via a statement credit within days.

via American Express Turns Twitter #Hashtags into Couponless National Merchant Offers and Cardmember Savings Using Its Smart Offer APIs.

None other than Jay Z will help inaugurate twitter into American Express’s Sync family with a live show starting at 8PM EST March 12th, streamed absolutely free via YouTube.  To get you in the spirit of tweeting with @AmexSync hash tags

Just use #JAYZSyncShow and #Song when you Tweet. If your song is the most requested, he’ll perform it live from Austin

AmericanExpress’s Channel – YouTube.

@Vevo will provide a second screen experience via their mobile apps.  Happy viewing, tweeting, and saving!


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