Watch 2012 Golden Globe Red Carpet & Tweet up E! Heat Gauge < Second Screen

the iconic statuette, which was introduced in 1946 by HFPA

For all you red carpet fans, Sunday marks the unofficial start of Award Season with the  69th Annual Golden Globe® Awards.  Have a strong opinion on who looks good or bad, then make sure you have your favorite twitter app handy and point a browser to E! Online’s Live From the Red Carpet page.

E! Online’s newly re-designed award show page will feature a complete top to bottom analysis of the Golden Globes. The site’s comprehensive coverage not only includes predictions and fashion previews leading up to the big night, but will capture every minute of the event with a huge video player, an embedded Instant GlamCam 360 and live blogging from E!’s Kristin Dos Santos, Marc Malkin and Ted Casablanca. Increased social interaction integration will allow viewers worldwide to get involved in the show, including the new ‘Heat Gauge’ powered by Mass Relevance, a real-time social data visualization tool that represents which stars have the most sizzle in the twitter-verse by pulling in tweets made with the #eredcarpet hashtag. E!’s red carpet apps for iPhone and iPad feature major updates, bringing users a new and improved look and feel. During the Golden Globe festivities, they will provide real-time information, breaking news and Instant GlamCam 360 photos, serving as the perfect “second screen experience” for the worldwide audience watching E!’s coverage.  These apps also pull tweets from E! talent and relevant celebrities right on to viewer’s personal devices and allows users to participate in those conversations as they are happening. With extensive reporting on-air, online and in the mobile space, entertainment fans around the world have never been this close to the red carpet before with E!’s coverage of the 69th Annual Golden Globe awards on Sunday, January 15th.

via Breaking News – E! Captures All the Glamour and Excitement of the Red Carpet at The 2012 Golden Globe(R) Awards Live on Sunday, January 15th | TheFutonCritic.com.

Coverage begins at 5PM EST with “Countdown” and continues right up until the curtain goes up Ricky Gervais for the live over-the-air NBC telecast available on regular HDTV.  Happy watching and tweeting!

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