- Pete Cashmore, CEO/founder of Mashable
- MySpace CEO Owen Van Etta
- YouTube co-founder Chad Hurley
- Digg founder Kevin Rose
- Twitter founders Evan Williams and Biz Stone
- Tumblr founder David Karp
The reason these social media giants were extended tickets to the GRAMMY show, including the prestigious walk down the red carpet, is that most of those companies will be represented at the Recording Academy’s special summit on social media Friday January 29th.
The summit was inspired by the fact that, for the first time in its history, The Recording Academy is building much of its 52nd GRAMMY Awards media campaign around digital and social media platforms. The organization launched a FanBuzz Visualizer (a real-time barometer of GRAMMY-nominated artists with the most social media buzz) and has spearheaded its telecast awareness with the ”We’re All Fans” campaign — which harnesses the power of social media and its unique ability to directly connect fans and artists.
While the FanBuzz is a great visualizer, it really pales in comparison to We’re All Fans. Here’s what Amy Corr wrote a few weeks ago:
The Recording Academy unveiled a great ad campaign for the 52nd Annual GRAMMY Awards, airing Jan. 31 on CBS. “We’re All Fans” features fans’ postings from YouTube, Twitter, Flickr and Facebook that pay homage to favorite musicians. Traditional components drive traffic to a Web site that’s updated in real time with postings on GRAMMY-nominated artists. One TV ad is a collage of LL Cool J fans uploading videos of themselves lip-synching lyrics to “Rock the Bells,” and tweets from fans and the rapper himself. Watch it here. I expected the song used throughout Lady Gaga’s TV spot to be “Paparazzi,” since it contains lyrics such as “I’m your biggest fan.” But I was wrong. “Poker Face” is used instead. I like the ad’s ending with fans belting out song lyrics. See it here. Print and outdoor ads create a collage of tweets and YouTube videos of the five artists nominated for Album Of The Year — Beyoncé, the Black Eyed Peas, Lady Gaga, Dave Matthews Band, and Taylor Swift. See the ads here, here, here, here and here, created by TBWA/Chiat/Day Los Angeles.
Check it out yourself at We Are All Fans or the video clip below. You can join the conversation by using an existing login from:
And after you’ve buzzed up your favorite music artist, make sure to visit GRAMMY Live to watch red carpet coverage. TVGuide.com is also scheduled to have live streaming coverage, including its Red Carpet Fashion Cam. TVGuide.com has not release details yet. And then of course there is the Awards show itself, on CBS available in HD, 5.1 Dolby Digital surround sound, and free over-the-air (OTA). Happy viewing.