Life Unexpected Expects Ratings Boost After Online Preview < OTA

Life Unexpected, new series from the CW, is taking a page from ABC‘s FlashForward and V in the week leading upto its premiere:

Starting Jan. 11, the network is putting an extended preview across all official CW fan pages.

The approach marks the first time that Facebook has hosted a screening across multiple pages, with “Unexpected” available to the network’s 5.4 million Facebook fans. The move allows CW to directly target its most dedicated viewers online.

The network is partnering with video provider Ustream for the effort. Fans who catch the “Unexpected” preview during the first 24 hours will be able to leave comments as they watch.

via CW previewing ‘Life Unexpected’ online–The Live Feed | THR.

If Life Unexpected’s Facebook Fan Page isn’t your preferred destination, as THR indicated above, you may go to other fan pages or straight to Ustream and take advantage of the full Social Stream app.  Happy viewing!


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