Foodnetwork Goes Over Cablevision Top One Time Only < OTA

Food Network is going over-the-top (OTT) of Cablevision with recent ratings hit Iron Chef White House special on Sunday.

Food Network is teaming up with WPIX-TV in New York and WTXX-TV in Hartford, Conn., to bring the New York City Tri-State area and Cablevision subscribers the unprecedented culinary competition Super Chef Battle: An Iron Chef America Event on Sunday, January 10th from 8-10pm ET. The special episode, which premiered on Food Network on January 3, stars Mario Batali, Bobby Flay, Emeril Lagasse and White House Executive Chef Cristeta Comerford in an unprecedented culinary competition.

via Super Chef Battle Encore In The NY/Tri-State Area – I Love Foodnetwork!.

Although billed as OTO (one time only), Scripps is widely perceived as making the move as gamesmanship in its re-transmission dispute with Cablevision.  Scripps counters with looking out for the best interest of its fans that have not made the move to Verizon FIOS.  Who’s to say Scripps won’t try this again if the dispute continues and it repeats its ratings success.  Despite no Cablevision audience the Iron Chef event was well received.

While not OTT in the traditional sense (Food Network has not archived episodes of Iron Chef online), Cablevision cannot be too happy about the prospect of Optimum customers tuning into the OTA broadcast re-transmitted in clear QAM.  Cablevision can’t put that encryption waiver into place fast enough. Until they do, happy clear QAM viewing!

via YouTube – FoodNetworkTV’s Channel

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Tags: Bobby Flay, Cablevision, Emeril Lagasse, Food Network, Iron Chef, Mario Batali, OTT, PIX, Scripps, Super Chef Battle, WPIX