It would appear that ABC’s marketing campaign for FlashForward that included:
- extended sneak peeks
- augmented reality print ads
- Facebook Connect micro-site
has paid dividends.
ABC picks up more ‘FlashForward’ – Entertainment News, TV News, Media – Variety: “With ‘FlashForward’ and ‘V,’ which premieres Nov. 3, ABC is hoping to hold on to sci-fi fans who have been longtime viewers of ‘Lost.’ Island mystery ends its run in May.”
Thanks to the new media efforts, a community got behind the show early and they were rewarded with not only a pick up, but an extension to 25 hours. Let’s hope this really is a glimpse at the future of how new shows developed for the Digital Age audience will be marketed. The plot, narrative, or both need to lend themselves for viewing multiple times on HDTV displays, DVR, or OTT playback. The experience should be extended with web 2.0 capabilities. Build intrest in a community, engage them early, and the results will speak for themselves.