The success of the number one movie at the box office can be traced back to three factors, or if you allow, dimensions:
- the creatives at Sony Pictures Imageworks
- the computer geeks at NVIDIA
- the cutting-edge stereoscopic 3D visionaries at RealD 3D
Sony Pictures Imageworks Creates Tornado Out Of Spaghetti Sauce With The Help Of NVIDIA Technology
Opening to audiences across the U.S. on September 18th, the 3-D animated film continues to storm through the box office, grossing over $60 million in revenue since its premiere, making it the #1 film nationwide. “Cloudy With a Chance of Meatballs” continues to enthrall audiences with its groundbreaking computer animation and extensive use of visual effects created on NVIDIA Quadro professional graphics solutions.
This news release arrived a few weeks after the movie premiere and demonstrates how a good technical solution could leverage a marketing expert to promote new products. NVIDIA was behind the scenes to begin with, so they took their bow a little later than the creative studio.
This week, NVIDIA returns to its comfort zone and what it knows best when it comes to cross promotion: gaming. At the upcoming Night of the Living Dead in S3D launch, the graphics processing unit (GPU) pioneer is not only show casing the classic horror film, but a new chapter in a popular video game franchise.
Resident Evil 5 is the latest PC game to take advantage of NVIDIA 3D Vision technology, which transforms standard games into eye-popping, jump-out-of-your-seat, 3D experiences. Not only did its creator Capcom design “out-of-screen-effects” to scare the daylights out of gamers, they also rendered all of the game’s cinematic cut-scenes with the same immersive 3D effect. The critics have raved about the game running on NVIDIA 3D Vision. Said Jeff Haynes of IGN.com, “Resident Evil 5 was designed to fully take advantage of 3D, [with] certain segments of the game piercing the digital ‘fourth wall’ with a sense of negative depth that is quite incredible.”
Here is where things get interesting. NVIDIA can really make headway and put together a marketing strategy along the lines of the Sony HDNA. You may know it from watching football: “The game is shot with Sony, so why not watch it on a Sony.” If it was rendered with NVIDIA GPUs, why not watch it with NVIDIA GPU and stereoscopic glasses? Everything lines up in 2010.
Sony is launching their S3D product line:
- Bravia HDTV
- Blu-Ray Players
- PS3 Gaming System support for S3D
- a new Resident Evil movie, Resident Evil: Afterlife
- the first in the franchise to be shot in stereoscopic 3D
- this release probably makes its way to home video that same year
If you play the game on NVIDIA GPU, why not watch the movie with NVIDIA GPU and stereoscopic glasses? Is it in your DNA?