This month Paramount began re-issuing archived movies on Blu-Ray. For those that follow @villadh on twitter, you may have seen something called BDR. No, not recordable Blu-Ray, that would be BD-R. BDR is a way of polling the community to see if a movie is worth of a Blu-Ray Disc Re-buy to get the most out of your HDTV and home theater set-up.
Paramount has upped the ante with the Sapphire line of their instant classics from the past two decades.
Also in the Sapphire pipeline is Forrest Gump, due Nov. 3.
In addition to the hours of bonus features, Paramount has their fans in mind by offering a $10 rebate if you already own a DVD version of these films. That can be well over 30%, depending on where you purchase. For cinemaphiles with a large DVD library, a promotion such as this help could push them over the edge to a BDR. If you fall into this category, take advantage so that not just early adopters reap the benefits, but set the pace to make this standard practice. And you Middle Earth fans better hope New Line is paying attention.
Loyalty programs are sweeping the web, and this is a nice way for the studios to bring movie fans over to Blu-Ray, as Rob Moore, vice chairman of Paramount Pictures put it, “will deliver the best pictures in the best picture.” And the first two entrees are filled with big scenes meant for widescreen and big sound meant for surround sound. And both BD’s mean business with their 5.1 audio mix: Braveheart is Dolby TrueHD and Gladiator is DTS-HD Master Audio. Lossless or go home, no Dolby Digital down-mix.
Not to be outdone, Disney’s Diamond Collection “kicks off with the Oct. 6 Blu-ray release of Snow White and the Seven Dwarfs” and they extend their rebate all the way to something called VHS. All in all, whether first time or re-buy, these titles should make for some happy viewing.