PayTV is keeping an eye on Over the Top (OTT) and, one by one, premium channels are rolling out their own services.
Yankees on YES yankees.com: Subscriptions: "Available to eligible Cablevision and Verizon FiOS® TV and FiOS® Internet Customers who receive the YES Network"
So not only has YES, the first regional offering from MLB.com, reduced the cost for the remainder of the season from $40 to $30, but they also added FIOS local subscribers and some out of region options. Will more teams and regional networks follow suit? The Yankees are a powerful brand, but this is America’s past time, right? Stay tuned.