SyFy pulls out all the stops on the Caprica media promotion tour in support of the new season that begins with a re-airing of the pilot episode this Friday January 22nd 2010. You may already know about Syfy making the pilot extended cut available online, but that was just the start.
Other marketing tactics include establishing a Caprica Open Mic application on Facebook that’s a weekly “interactive dialogue” between fans and the cast and producers. It starts with Alessandra Torresani #Zoe Graystone# on the subject of “favorite badass female robots: Syfy will post a weekly top 10 reel highlighting the most provocative answers.
Syfy ran a national print ad campaign in such outlets as Vanity Fair and Interview and on Web sites, including Daily Beast and Wired.
Film festival screenings were held in Woodstock, N.Y., Austin, Texas, and San Diego, and a series in New York City partnering with Vice magazine.
“This is sort of our biggest priority for the year,” Callaway said. And not just for week 1.
Syfy didn’t play any favorites:
- new media with Facebook
- traditional media print ad and film festivals
- mobile media with SMS and iPhone
even future media with a website for the official newspaper of the 12 Colonies, The Caprican.
Fan Caprica on Facebook, check out the open mic app and happy viewing.